Real estate in Southwest Florida is blooming. Home owners today are realizing the growing value of not only selling their homes and investing in real estate, but of understanding the thought process of a REALTOR© during that process.
To do this, you need to understand how a REALTOR© thinks. How might they go about selling your home in order to sell it quickly and for its best value?
Create a Buyer Profile. You know your neighborhood and understand the types of people who would be interested in purchasing your home. Take stock of your neighbors and of the area surrounding your home. Are many of them young? Have there been a lot of major renovations recently? Are you in a condo or town home, and do the people in your neighborhood have smaller families?
Create a profile of the person who will buy your home so that you can market it to its best potential. Perhaps this person will want to invest in a more modern home, or someone who will want a larger home with family growth potential.
Think about what your home offers versus the others in your neighborhood. Is your home one of the only ones with a garage in the neighborhood? Do you have a pool or a large back yard? Have you recently updated your kitchen or installed newer appliances? If your home is the newest and most updated on the street, then that information needs to be marketed to potential buyers. Observe the neighborhood around you and share it in your photos, the description of your home, and with your REALTOR©.
Be a professional. Have a deep understanding of the neighborhood and its “competition.” This includes other homes for sale, new condos being built, and updated or new developments in your area. It’s helpful to take a tour of those spots to understand exactly what you’re up against.
Stage your space like a professional, and have a talk with your REALTOR© about the staging process. Look at your home as though you’re the person you created the buyer profile for, and understand what your house needs to be in order to sell. Your REALTOR© can help you with this process and can connect you with the right resources to help you get your home in the best shape for selling.
Compromise when you need to. Are you willing to spend additional money to update your home, or spend the money on other necessities? If not, you need to price your home a little lower. This sounds counterproductive, but in reality you may not have the time or resources to be as competitive as you want in your current market. Make sure you understand your market and what your capabilities are in order to be competitive.